The artwork was created in collaboration with Konstantin Tsokur
Alexey Boriskin: conceptual development, software development
Konstantin Tsokur: conceptual development

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For millennials, the television has become a symbol of global evil: no object is more despised. Restraining from an information channel shaped if not by propaganda, then at least by the firm hand of an editor, elevates the computer or phone screen and the internet to symbols of liberation.

But if you look closely, the dominant gesture on smartphone screens and touchpads is scrolling. We scroll through social media feeds, news apps, dating services, and housing listings. Instead of the rigid totalitarian grid of television programming, we are now ruled by the sticky bubble of social media’s flexible algorithms.

Digital life turns into endless procrastination – micro-interactions with fragmented bits of information. Occasionally, these fragments align into meaning, like iron filings forming magnetic field lines. But more often, they resemble clouds – formless, disconnected, and fleeting, dissolving without a trace into the forgetful blue, the signature color of the world's most popular social networks.